The artist abaft the aboriginal Commodore has predicted the Holden nameplate will abandon from Australia aural 10 years.
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Leo Pruneau, now 88, spent 15 years at Holden from 1969 to 1984.
This included a decade-long assignment as Holden’s administrator of design, answerable with administration the actual aboriginal Commodore, the VB alternation appear in October 1978.
Touring car abiding Peter Brock was a big allotment of the Commodore legend, active bristles of the V8s to achievement at the Bathurst 1000 during the 1980s.
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The artist abaft the aboriginal Commodore has predicted the Holden nameplate will abandon from Australia aural 10 years. Leo Pruneau, now 88, was the arch artist of the actual aboriginal Commodore, the VB alternation appear in 1978 (pictured appropriate with a VF Commodore, the aftermost fabricated in Australia)
Touring car abiding Peter Brock was a big allotment of the Commodore legend, active bristles of them to achievement at the Bathurst 1000 during the 1980s (pictured is Brock declaring achievement in 1983 afterwards advancing aboriginal in a VH Commodore, with Labor PM Bob Hawke attractive on)
1972: Holden LJ Torana GTR XU-1
1975: Holden LH Torana L34
1978: Holden LX Torana A9X SS
1979: Holden LX Torana A9X SS
1980: Holden VC Commodore
1982: Holden VH Commodore
1983: Holden VH Commodore
1984: Holden VK Commodore
1987: Holden VL Commodore SS Group A
Leo Pruneau advised eight of the nine Holdens Brock collection to victory
The VC, VH and VK alternation winners were all advised by Mr Pruneau, who now lives on a acreage in Victoria’s Macedon Ranges.
Asked about the approaching 2020 annihilation of the Commodore nameplate, afterwards 41 years, he was sad.
‘I’m aloof actually devastated,’ he told Daily Mail Australia from his home at Woodend.
‘For General Motors to amusement Australia like that I anticipate is aloof a goddamned shame.’
Mr Pruneau additionally predicted the Holden bobcat brand would no best adroitness car bonnets aural a decade, as General Motors instead awash its articles as Chevrolets.
‘I would say 10 years we won’t see a Holden badge,’ he said.
‘It’s a actually sad affair to say. There’s a acceptable adventitious the Holden name could abandon altogether.’
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The accession of the Chevrolet Corvette in Australia, from backward 2020 or aboriginal 2021, could accord GM the alibi to alpha phasing out the Holden name, which debuted on cars in 1948.
The VC, VH and VK alternation winners were all advised by Leo Pruneau, who now lives on a acreage in Victoria’s Macedon Ranges (pictured is a VK Holden Commodore actuality apprenticed to achievement in 1984 at Bathurst by Peter Brock)
Mr Pruneau, now 88, spent 15 years at Holden from 1969 to 1984 (he is pictured in Melbourne in 2008 with Tony Stolfo, the artist of the aftermost all-new Australian-made Holden Commodore, the VE)
The Holden Commodore was Australia’s top affairs car from 1996 to 2010 – the aftermost year an Australian-made car topped the sales charts.
It was a abiding best-seller as a rear-wheel drive sedan, wagon or ute, accessible as a six-cylinder or a V8.
In 1978, it replaced both the Kingwood and the Torana as a downsized ancestors car afterward the OPEC oil crisis that pushed up petrol prices.
Nonetheless, motorists admired the Commodore as quintessentially Australian, alike admitting best of the models were a re-engineered Opel Rekord or Omega.
In 1980s and aboriginal 90s, it was outsold occasionally by the Ford Falcon as allotment of the acclaimed Holden and Ford battle.
The VE and VF models, the aftermost fabricated in Australia amid 2006 and 2017, were the alone Commodores based on an Australian platform.
Sales dived aftermost year afterwards the Holden Commodore became a front-wheel drive Opel Insignia alien from Germany, accepted as the ZB.
Bob Hawke’s Labor government began dismantling the 57 per cent acceptation assessment barriers in the 1980s, which was the alpha of the end for Australian car manufacturing.
For the aboriginal time ever, in 2011, a fully-imported car, the Mazda3, topped the sales charts, highlighting the burst attributes of Australian motorists.
Holden, which already bedeviled one-third of the Australian car bazaar with one model, no best appearance in the top 10.
In 1998, almost 95,000 Commodores were awash but so far this year, just 5,417 sold.
‘They accumulate adage they’re activity to accompany the new Corvette out actuality and that will accept a Chevrolet brand on it,’ Mr Pruneau said.
‘That ability be the countdown to alteration the name over.
‘General Motors would be actual accurate how they did that.’
For 69 years, the Holden name was alike with Australia but the ancestry hardly resonates with millennials.
‘It’s blow its allure with the adolescent people,’ Mr Pruneau said.
‘Once the old guys die out, the adolescent bodies won’t accept an affection with the Holden name.’
Some Commodore owners accept already removed the Holden badges and replaced them with a Chevrolet logo.
After all, the Commodore was ahead awash in the Middle East as a Chevrolet Lumina.
From the FX in 1948 to the Kingswood and the Commodore, Holden produced Australia’s top-selling car.
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It was admired as actuality so Australian Holden auspiciously marketed itself during the backward 1970s as: ‘Football, meat pies, kangaroos and Holden cars.’
There was alike a TV ball alleged Kingswood Country.
The Ford Falcon occassionally took out the No.1 atom on the sales archive during the 1980s and aboriginal 1990s about the Commodore had an ceaseless run at the top from 1996 to 2010.
For 15 years, Mr Pruneau was complex with every above Holden, from the HQ Kingswood, appear in 1971, to the VB, VC, VH and VK Commodores, forth with the Toranas, Monaros and Statesmen.
His assignment included the LJ, LH and LX Toranas Brock collection to achievement at Bathurst in 1972, 1975, 1978 and 1979.
Then there were the Commodores Brock took band honours with in 1980, 1982, 1983 and 1984.
The VL Commodore victory, his ninth in 1987, was the alone Holden not actually advised by Mr Pruneau.
Australian assembly of the Commodore accomplished in October 2017 – seven years afterwards it had aftermost been Australia’s top-selling car and 11 years afterwards Brock died in a car assemblage accident.
For 69 years, the Holden name was alike with Australia but the ancestry hardly resonates with millennials (pictured is a VK Commodore at Summernats in Canberra in 2012)
Asked about the approaching 2020 annihilation of the Commodore nameplate, afterwards 41 years, he was sad. ‘I’m aloof actually devastated,’ he told Daily Mail Australia from his home at Woodend in Victoria (pictured is the German-built ZB Holden Commodore, a rebadged Opel Insignia)
The Commodore name connected as a German-built front-wheel drive auto and wagon that was finer a rebadged Opel Insignia.
Unlike antecedent Commodores, this one wasn’t a rear-wheel drive and had no V8 advantage – a key abscessed point for loyalists.
‘One of the accidental factors was that it didn’t accept a V8,’ Mr Pruneau said.
‘I don’t anticipate the boilerplate being would apperceive the aberration amid a front-drive and a rear-drive from active the cars – the enthusiasts do.
‘A V8 had a assertive boom to it and it had a bit of balance about it and there was aloof a lot added testosterone in a V8 car than there was in a V6.
‘The Australians, they didn’t appetite to be a whimp, they admired those big V8s – the aura cars don’t outsell the abject Commodores but they’re there for the hero car.’
The accession of the Chevrolet Corvette (pictured) in Australia, from backward 2020 or aboriginal 2021, could accord GM the alibi to alpha phasing out the Holden name, which debuted on cars in 1948
Nonetheless, motoring tastes accept afflicted decidedly in contempo decades, with SUVs now accounting for 45 per cent of Australia’s car market.
A beyond ancestors auto doesn’t affection anywhere in the top 10, now bedeviled by utes, SUVs and average hatchbacks – with not a Holden in sight.
Holden’s bazaar allotment of aloof 4.1 per cent is a atom of Toyota’s 19.3 per cent and it is now almost in the top 10.
Ironically, Holden during the 1970s had alike advised developing a four-wheel drive Kingswood wagon and ute, but it wasn’t to be.
‘I can anamnesis aback in the HQ time, there was some allocution about accomplishing a four-wheel drive for the outback,’ Mr Pruneau said.
For 15 years, Mr Pruneau was complex with every above Holden, from the HQ Kingswood, appear in 1971, to the VB, VC, VH and VK Commodores, and Toranas and Monaros in amid (pictured is a Holden Premier at Summernats in Canberra)
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He recalled how Holden’s managing administrator during the 1970s Chuck Chapman wasn’t agog on the abstraction of a Kingswood four-wheel drive
‘It wasn’t a audible artefact affairs but it was talked about aural assertive quarters.’
Holden’s admission managing administrator at the time Chuck Chapman, an American, wasn’t too agog on the idea.
Mr Pruneau spent 27 years with General Motors alive with Vauxhall in the UK and at the United States address designing baby cars, afore backward in 1988.
Despite growing up in the United States, he was sad Holden in contempo years hadn’t stood up to GM’s administration in Detroit.
‘We accept to accusation Detroit added than anybody because they didn’t alarm the appropriate shots and there wasn’t abundant application actuality in Australia to put up their own fight,’ Mr Pruneau said.
A abridgement in castigating acceptation assessment barriers during the accomplished three decades gradually breakable appeal for Australian-made cars (pictured is a VN Holden Calais appear in 1988 that has been covered in bogus grass for Canberra’s Summernats festival)
Australian assembly of the Commodore accomplished in October 2017 – seven years afterwards it had aftermost been Australia’s top-selling car (pictured is the aftermost VF archetypal fabricated at the Elizabeth bulb in Adelaide’s north)
A abridgement in castigating acceptation assessment barriers during the accomplished three decades gradually breakable appeal for Australian-made cars.
In France, the government nationalised Renault in 1945 and continues to own a 15 per cent stake.
Mr Pruneau admired the Australian government would accept done the aforementioned thing.
‘Something like that should accept happened bottomward here,’ he said.
‘Holden and Australia are alike with anniversary other.’
Despite growing up in the United States, Mr Pruneau was sad Holden in contempo years hadn’t stood up to GM’s administration in Detroit (pictured is a 1968 HK Holden Premier alfresco the Holden bulb in Adelaide in October 2017 with admirers Mark Turner, Trevor Hales and Terry Glennie)
From the FX in 1948 (pictured) to the Kingswood and the Commodore, Holden produced Australia’s top-selling car
In 1856, English casual James Alexander Holden started an Adelaide saddlery business that after acquired into a carrying architect and agent anatomy builder.
During the era of aerial acceptation tariffs, it put calm Buicks, Pontiacs and Chevrolets – all American GM cars.
While Holden was advised to be Australian, it has been controlled by General Motors back 1931, back the Depression beggared it of its independence.
The all-around banking crisis of a decade ago concluded the consign of Holden Monaros to the United States, area they were awash as Pontiac GTOs.
While Holden was advised to be Australian, it has been controlled by General Motors back 1931, back the Depression beggared it of its independence. The all-around banking crisis of a decade ago concluded the consign of Holden Monaros to the United States, area they were awash as Pontiac GTOs (pictured is an Australian bazaar HSV Coupe at Summernats)
While Holden was broadly associated with ‘football, meat pies, kangaroos and Holden cars’ that was actually aloof a cheat GM’s American ‘baseball, hot dogs, angel pie and Chevrolet’ slogan.
Holden agent Daniel Cotterill beneath to agreement General Motors would accumulate the Holden name.
‘As GM has consistently said, the aggregation wants a acknowledgment on its investment,’ he said in a statement.
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‘Holden continues to undertake assignment to optimise its business and drive sales, by earning its way assimilate the application account for bodies affairs SUVs and utes.’
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