Legendary Artist Jim Lee and RIDES Anniversary Help Bring The Aphotic Knight’s Personality and Pursuit of Justice From Banana Book Pages to Kia’s Flagship Sedan
Specs 2020 Kia OptimaConcept
Batman-themed Optima is the aboriginal of eight customized Kia cartage apery characters from the Justice League to account DC Entertainment’s “We Can Be Heroes” giving campaign
NEW YORK, October 10, 2012 – Kia Motors America (KMA) has teamed up with DC Ball and RIDES anniversary to actualize a brooding, Batman-inspired Optima that goes on affectation this anniversary at the Time Warner Centermost and signals the alpha of a 10-month affiliation based on the iconic characters that accomplish up the Justice League. Influenced by the ability of banana book icon, Jim Lee, the Kia cool hero cartage will become a force for acceptable in the apple by adopting acquaintance of DC Entertainment’s “We Can Be Heroes” giving campaign, a abatement accomplishment to activity ache in the Horn of Africa (www.WeCanBeHeroes.org). Fitting for the caped crusader’s aphotic and abstruse personality, Kia’s range-topping Optima SX Bound wraps cutting-edge technology and exceptional amenities in a sleek, advancing architecture customized with several different Batman elements.
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“Batman is one of the best accepted Cool Heroes of all-time, and showcasing in a fun and artistic way Kia’s top-of-the-line Optima SX Bound as a Batman-themed custom ride underscores this car’s almighty aggregate of exceptional appearance and turbocharged performance,” said Michael Sprague, controlling carnality president, business and communications, KMA. “The Optima is our acknowledged agent and has played a cogent role in Kia acceptable one of the fastest-growing automotive brands in the U.S. over the aftermost bristles years1, and it is the absolute belvedere to acquaint our affiliation with DC Ball and the Justice League to account the ‘We Can Be Heroes’ campaign.”
Working together, Kia, DC Ball and RIDES anniversary advised and congenital the Batman-themed Optima, transforming the exoteric with a matte- and piano-black acrylic scheme, a badly bargain coilover abeyance and able-bodied arena furnishings kit, huge Ksport achievement brakes for acute endlessly power, custom-designed 20-inch atramentous auto and a achievement bankrupt system. Other exoteric modifications accommodate a custom avant-garde grille shaped like a batwing that took over 40 hours to create, chicken LED lighting accents throughout the agent and the iconic bat arresting categorical into the HID headlights.
Interior 2020 Kia OptimaConcept
Moving below the cape, the Optima’s basement surfaces are costumed in custom atramentous covering and suede with adventurous chicken emphasis stitching. Gotham City’s streets are abounding of villains and the Batman-themed Optima is accessible for activity at a moment’s apprehension with a Bat clothing and cowl army in the block and account throwing stars installed in the centermost console.
As Kia’s sales accept grown, so has the company’s role as a amenable accumulated citizen, and the Batman-themed Optima furthers those efforts with two video screens in the front-seat headrests that will accession acquaintance about the affliction ache crisis in 60 years by featuring a custom “We Can Be Heroes” video that demonstrates how one baby act can accomplish anyone a hero.
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About the Optima LimitedStarting at aloof $35,2752, the Optima Limited, which is congenital at Kia’s U.S. accomplishment bulb in West Point, Georgia, is based on the absolutely loaded turbocharged Optima SX and is offered in Ebony Black, Snow White Pearl and Titanium Metallic exoteric colors. The Optima Bound appearance abounding capacity that are mainly begin on affluence vehicles, including LED daytime active lights and chrome-accented rear spoiler, lower aperture sills, copse autogenous trim and cyberbanking parking brake. Standout red anchor calipers can be apparent through the Optima Limited’s abnormally advised chrome 18-inch auto while the 2.0-liter turbocharged gasoline absolute injected agent delivers 274 application and achieves up to 22/34 mpg3 (city/hwy).
About DC EntertainmentDC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the artistic analysis answerable with strategically amalgam its agreeable beyond Warner Bros. Ball and Time Warner. DC Ball works in concert with abounding key Warner Bros. capacity to absolve its belief and characters beyond all media, including but not bound to film, television, customer products, home ball and alternate games. Publishing bags of banana books, clear novels and magazines anniversary year, DC Ball is the better English-language administrator of comics in the world. In January 2012, DC Entertainment, in accord with Warner Bros. and Time Warner divisions, launched We Can Be Heroes -a giving attack featuring the iconic Justice League cool heroes-to accession acquaintance and funds to activity the ache crisis in the Horn of Africa.
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About Kia Motors AmericaKia Motors America is the business and administration arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete band of cartage through added than 755 dealers throughout the United States and serves as the “Official Automotive Partner” of the NBA and LPGA. In 2011, KMA recorded its best-ever anniversary sales absolute and became one of the fastest growing car companies1 in the U.S. Kia is assertive to abide its drive and will abide to body the cast through architecture innovation, quality, value, avant-garde assurance appearance and new technologies.
Information about Kia Motors America and its abounding agent agency is accessible at its website – www.kia.com. For media information, including photography, appointment www.kiamedia.com.1 Based on 5-year accumulative advance amid 12-month retail sales for periods catastrophe September 2007 and September 2012 of all U.S. automotive brands.2 MSRP includes $775 destination and administration fee, but not title, taxes, license, options and banker charges. Actual prices set by banker and may vary.3 EPA ammunition abridgement estimates 22 mpg/city and 34 mpg/hwy for 2013 Optima SX. Actual breadth will vary.
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