SEAT is action to barrage one new car every six months until 2020. The aboriginal two cartage will be the SEAT Tarraco and the CUPRA Ateca, which are action on auction at the end of 2018. Abutting year the new bearing SEAT Leon will be accessible in dealerships with two variants, the five-door archetypal and the ST ancestors sized version. 2020 will see SEAT’s aboriginal absolutely electric vehicle, congenital on the Volkswagen Group’s MEB belvedere and featuring a ambit of 500 kilometres and, for the aboriginal time, the accession of a CUV (Crossover Utility Vehicle) in the SEAT archetypal line-up.
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This was appear today by SEAT President Luca de Meo at the anniversary after-effects presentation to the media captivated in Madrid. SEAT is demography a footfall avant-garde in advocacy electric mobility, which includes the amalgam adaptation of the new bearing Leon, additionally in 2020. In addition, the cast will abide committed to cartage powered with aeroembolism accustomed gas (CNG) as able-bodied as centralized agitation engines.
The President of SEAT acicular out that “we can be blessed with the 2017 results, but we shouldn’t be satisfied. Calm we’ve bankrupt a aeon of alliance and now it’s time to attending to the approaching with the appetite to grow.”
2017, a year of records
SEAT auspiciously assured 2017. Afterwards accomplishing its best after-effects in history in 2016, its accumulation afterwards tax in 2017 grew to 281* amateur euros, which is 21.3% added than the antecedent year (2016: 232 million), excluding the amazing aftereffect of the auction of the VW Finance, S.A. accessory to Volkswagen AG. Furthermore, the operating accumulation amounted to 116 amateur euros (2016: 143) as a aftereffect of college volumes and college advance activities due to new articles with college depreciations.
SEAT’s about-face accomplished a almanac bulk of 9.552 billion euros in 2017, which is 11.1% added than the year above-mentioned (2016: 8.597). This bulk was apprenticed by the company’s sales momentum, announcement the accomplished aggregate back 2001 with 468,400 agent deliveries authoritative SEAT one of the fastest growing brands in Europe, and an bigger agent mix led by the Ateca, a archetypal with a bigger accession margin. Back 2013, SEAT’s about-face has gone up abutting to 50%.
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According to Luca de Meo, “2017 was a new year of annal for SEAT”. From a sales standpoint, “the 2017 after-effects are the aftereffect of a counterbalanced development of all our models. Today we accept one of the youngest ranges on the market, a little added than three years on average, which covers all the accordant segments in Europe with chic arch products.”De Meo added that “in aloof a few years we accept angry SEAT into a accordant cast for a all-inclusive majority of European customers.”
The new archetypal abhorrent comes as a aftereffect of the accomplished advance bulk back the Martorell branch was congenital in 1992. Last year, SEAT allocated 962 amateur euros to investments and R&D expenses, which is 11.6% added than in 2016 (862), and 10.1% of the brand’s absolute turnover. Of this amount, 464 amateur euros were appropriate absolutely for R&D, a bulk which represents abutting to 3% of the absolute R&D advance costs in Spain, authoritative SEAT the arch automated broker in Spain.
From 2013 to 2017, SEAT invested added than 3.3 billion euros in its future, mainly allocated to its better anytime artefact offensive, as able-bodied as to developing new casework to accomplish the appetite of acceding the aggregation at the alpha of digitisation, connectivity and acute mobility.
SEAT Vice-President for Finance, IT and Organisation Holger Kintscher emphasised that “in 2017 we bigger all our capital banking indicators. SEAT continues to advance in its approaching and this is breeding accomplished results. We completed the better advance in 25 years, and acknowledgment to this accomplishment in renewing and extending our artefact range, we accept accustomed best annal for net sales, accumulation afterwards tax afore amazing furnishings and operating banknote flow.” Kintscher added that“SEAT’s action is alive and we accept accomplished our appetite of profitability. We are a acceptable aggregation and are accessible to face approaching challenges and accounts our advance plans.”
In 2017, SEAT additionally added the adeptness to accounts its action by relying on its own resources. In this sense, banknote breeze rose by 24.4% to ability the almanac bulk of 947 amateur euros (2016: 761), which is about three times added than in 2013 and demonstrates the company’s banking sustainability. SEAT has the all-important assets to accord with the abstruse transformation of the automotive area and acceding banking stability.
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Moreover, in 2017 SEAT exported 81.1% of its business aggregate and accustomed itself as Spain’s capital automated exporter, accounting for abutting to 3% of the absolute bulk for the country. SEAT’s appetite for accessible years is to footfall up the internationalisation of the cast and accumulate growing above Europe.
From an automated standpoint, SEAT debuted the new MQB A0 belvedere in Martorell in 2017 with the barrage of the Ibiza and the Arona. Both models, calm with the Leon and the Audi Q3, which will be replaced by the Audi A1 in the additional bisected of 2018, accept taken Martorell to 95% of the factory’s accepted capacity. In addition, the MQB A0 belvedere contributes to stability, as it guarantees a aerial aggregate accumulation achievement over the abutting 10 years.
The access in accumulation and the ambit of the company’s approaching affairs translated into added employment. The SEAT Group workforce grew by a absolute of 185 advisers in 2017, and so far this year 265 added accept been added. Furthermore, as accustomed in SEAT’s aggregate acceding agreement, the advisers are action to accept a accumulation administration benefit acquittal for the after-effects acquired of 700 euros each, which is about 50% added than the bulk they accustomed the antecedent year.
More brands, added markets, added cars and added energies
During his presentation on the company’s approaching plans, Luca de Meo adumbrated that SEAT’s advance will be based on four pillars: “more brands, added markets, added cars and added energies.” In this sense, in the aboriginal division of the year SEAT has launched CUPRA, which has consistently been the ultimate announcement of sportiness, and from now on is set to become “a cast that generates added income, attracts new customers, charcoal committed to motorsport, seamlessly integrates technologies such as electrification, hybridisation, connectivity and disciplinarian administration and enhances the image, believability and acceptability of the absolute SEAT organisation”, explained Luca de Meo.
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SEAT additionally afresh created XMOBA, a new aggregation whose capital appetite is to identify, test, advertise and advance in projects that accord to advocacy new solutions that advance approaching mobility. XMOBA and CUPRA accompany SEAT Metropolis:Lab Barcelona, SEAT’s wholly endemic digital-lab inaugurated in 2017, which is a allotment of the Volkswagen Group’s common arrangement of IT-Labs. The three new companies, calm with SEAT, are alpha to shape “a captivation with amount activities and baby companies beneath the aforementioned umbrella. Our appetite is to amalgamate the best of a solid accumulated anatomy with the agility, adaptability and acceleration of start-ups.”
Furthermore, Luca de Meo reaffirmed SEAT’s charge to aperture apparent and architecture a agenda ecosystem about the car. Aural this framework are the partnerships and agreements accomplished with companies such as Amazon Alexa, Shazam, Waze, Telefónica or Saba. “We appetite to be an important amateur in the affiliated car revolution. Our appetite is to become a front-runner.”
Luca de Meo additionally acicular to SEAT’s globalisation as a added colonnade of the strategy. The aggregation operates in added than 80 countries, but alone 15% of sales are fabricated alfresco Europe. In this sense, the cardinal advance regions are Northern Africa, area SEAT leads the Volkswagen Group’s agent accumulation activity in Algeria, and Latin America and Mexico, area the aggregation is belief the achievability of producing. In addition, markets accept been opened afresh in Norway and New Zealand, now authoritative the aggregation present on all bristles continents. SEAT is additionally accommodating in the collective adventure amid Volkswagen Group China and JAC by accidental its abstruse abutment and ability in R&D and design.
In adjustment to abide growing, SEAT will accumulate extending its archetypal line-up. Luca de Meo appear that “SEAT is action to barrage one new car every six months until 2020” and additionally appear that “2020 will be SEAT’s year of electrification with the barrage of a constituent amalgam adaptation of the new SEAT Leon, to be congenital in the Martorell branch and featuring a ambit of at atomic 50 kilometres, as able-bodied as the brand’s aboriginal absolutely electric vehicle, articles on the Volkswagen Group’s MEB platform.” SEAT’s aboriginal electric vehicle, which has been previewed in video images, will be competitively priced, affection a ambit of up to 500 kilometres and appear able with the best avant-garde connectivity and infotainment systems on the bazaar and minimum akin 2 free active capability.
The President of SEAT additionally reaffirmed the company’s charge to cartage fuelled with aeroembolism accustomed gas (CNG). “We are arch the CNG agent abstruse development activity aural the Volkswagen Group. With the Arona TGI we are ablution this year we will accept the alone SUV in the apple powered with accustomed gas.”
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