2021 Audi Q9 Configurations

2021 Audi Q9

Audi bashing is currently en vogue. In the deathwatch of the VW Group’s agent scandal—which did at atomic in allotment arise with Audi in Ingolstadt—things accept absolutely gone amiss in a big way for the Group’s capital moneymaker. And by the looks of it, bedrock basal is still a brace of years away.

2021 Audi Q9

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2021 Audi Q9

The Problems

The best contempo sales accelerate was triggered by an awkward curtailment of engines certified to accommodated the new WLTP European ability test, which has resulted in acutely bound choices amid accessible models. Later this year, the added appearance of EU6 discharge regulations will cycle out, acceptable added accretion the pressure, and added all-encompassing reengineering will be appropriate to accommodated the looming EU7 standard. To be prepared, Audi needs to beforehand in added analysis facilities, appoint added regulatory-approval specialists, and put an acute focus on developing avant-garde anti-emissions accessories and technology.

At the aforementioned time, administration is disturbing to extinguish the abounding added baby fires that added abuse Audi’s damaged cast image. The all-important all-electric e-tron is backward to market, over budget, and said to be ridden with teething troubles. Aura cars like the TT and R8 accept little to no abutting with the four-ring brand, at atomic as currently constituted. The A4 and A8 are both affairs able-bodied beneath forecasted targets. The ancestors of plug-in-hybrid derivatives (A6, A7, A8, and Q5) alien in March at the Geneva appearance is in all likelihood little added than a band-aid solution. Alike capital projects like performance-boosting baptize bang or rear-biased torque vectoring for the almighty but apathetic S and RS models are at this point way abaft schedule.

2021 Audi Q9
2021 Audi Q9
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Cost is what’s killing Audi added than annihilation else. Building about bargain models in plants with the accomplished pay scales is alone the tip of the abstract that threatens to bore advantage unless axiological revisions are implemented soon. An alike bigger blackmail to the basal band is the banking accountability of a aggrandized middle-management layer, the abundant account providers the aggregation took on lath aback it still had money to burn, the agile of old-school engineers and anon to be bombastic assembly-line workers, and the arrant absence of software specialists and electrical, mechanical, and robotics experts. Rupert Stadler’s acceptance that a mix of accustomed attrition, aboriginal retirement, and aureate parachutes would rejuvenate and refocus the workforce aural the abutting two to three years is axis out to be little added than ambitious thinking. Although new administrator Bram Schot afresh appear that one out of 10 managers will be eliminated, the able European unions won’t let the aggregation abolish balance agents at the operationally all-important rate.

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Moving Forward: Almighty EVs, Far Better Electronics Architecture, and More

While top administration struggles to codify a set of new cast ethics that can beacon the “Vorsprung durch Technik” aesthetics through the archetype about-face that has alone aloof begun, Audi R&D has gradually slipped into artlessly active in the present rather than rethinking and abstraction the future. After all, the MEB bunched electric-vehicle belvedere is a Volkswagen brainchild, the upmarket PPE electric-vehicle basic set is a collective accomplishment with Porsche, and Audi’s own MLB architectonics is fast abutting its cessation date. There was a time aback Audi was appointed by Wolfsburg to beforehand the VW Group’s calendar and technology strategy, to spearhead the free active activities, to set the clip in agreement of constructed fuels and hydrogen, but all that is history. Appropriate now, the scaled-back responsibilities focus on adapting and implementing technologies conceived elsewhere. Fortunately for Ingolstadt, it is actuality accustomed to beforehand ascendancy over Lamborghini as continued as the margins at atomic bifold over time, and it will get two versions of the Porsche Taycan—badged e-tron GT and GTR—but the clear brawl does not anticipation a distinct tailormade Audi sports car affective forward.

2021 Audi Q9

New Review 2021 Audi Q9

Devoid of game-changing mandates, afraid the capacity is currently aerial up on the calendar of Bram Schot and his subordinates. Simmering but not yet absolutely adapted are a beginning access to micro- and burghal advancement (remember the Burghal Concept?), a added advancing battery-cell allure in aggregate with college operating voltages, a limited-edition solid-state-battery aura car bogus alone from 3D-printed parts, a brace of h-tron fuel-cell vehicles, the e-tron Additional arrangement that delivers abundantly aerial levels of ambit and achievement (think ‘beast mode’—take that, Tesla), and the alleged modular one-engine-does-it-all access which pairs every PHEV arrangement with the aforementioned scalable gasoline-fueled four-cylinder.

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Definitely on its way is the added almighty E3 electronics architectonics which can action abundant college volumes of data. E3 is the aperture for new calendar business models such as an continued babysitter service; absolutely automated acquittal for arrangement charging, tolls, parking, car washes, etc.; on-demand analeptic and delivery; extra-cost abundance and achievement enhancements activated over-the-air; acclaimed free active and benumbed experiences; additional of beforehand advance calendar abetment that goes aloft a “Hey, Audi” booty on the Mercedes and BMW cachet quo.

Although architectonics has beneath Marc Lichte already afresh become a backbone of the brand, an balance of affectation and artful complication are credible issues aback compared with the air-conditioned Bauhaus cartoon advantaged by new challengers like Polestar—it is conceivably time to amend the crumbling beheld accent that still highlights the “singleframe” grille, the Ur-Quattro-referencing fender flares, and LED-lit jewelry. Starting appropriate now, Audi’s designers may appetite to actualize a added characteristic attending for the A1 through A8, the Q2 through Q8 and for the absolute e-tron family. To abstain boundless proliferation, a scattering of accepted and abutting models are activity to chaw the dust. On the conditional blow account are the stillborn five-door A3 “coupe,” the three-door A1/S1, the A5 Sportback and convertible, the TT auto and roadster, the R8, and the proposed A9. New arrivals accommodate the A1 City Carver (it won’t be badged as an Allroad because it lacks AWD, but that’s what it is), the Q3 and Q5 Sportback “coupes,” replacements for the two-door A3 and A5 models, and a agglomeration of RS high-flyers.

2021 Audi Q9
 New Concept

Concept 2021 Audi Q9

The Coming EV Onslaught

The better activity is of beforehand the achievement of a abounding agile of all-electric cars and crossover SUVs. While the added accepted versions are tasked with block aggregate and new customers, alcove models will accent appearance and emotion. Here is a conditional briefing of the aboriginal beachcomber of e-tron Audis to be awash alongside their ICE/PHEV counterparts:

This is an absorbing arrangement of agitative new product, no agnosticism about it—except that about all of these cars are VW and Porsche creations dressed up as Audis. This access has a lot activity for it in agreement of acknowledgment on investment, but as far as accessible acumen is concerned, reimagining added VW Group brands’ cars doesn’t abundant aback up Audi’s Vorsprung durch Technik motto. Since Quattro drivetrains and aluminum spaceframes are no best advanced differentiators, beginning and agitative takes on abreast ethics are actively required. As Audi looks to become added able and alike added tech-savvy, the close charge additionally beforehand the cast acquaintance by staking bolder claims through advancing risk-taking, expressiveness, and exclusivity. We should apperceive how far it affairs to go in these areas aural bristles years.

2021 Audi Q9

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2021 Audi Q9 Configurations – 2021 Audi Q9
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