Tomorrow, Ford is hosting journalists at an abnormal accident alleged “Ford Uncovered,” at which it may altercate some of its approaching articles for 2020 and beyond.
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Key amid the questions that attendees will assuredly ask will be those about the company’s action for electrified vehicles.
While Ford was the aboriginal U.S. carmaker to action a amalgam vehicle, aback in 2004, it hasn’t appear a distinct new amalgam or electric car in six archetypal years.
DON’T MISS: Toyota Prius V amalgam wagon ends U.S. run; RAV4 Amalgam took its sales
The aggregation absolved abroad from amalgam SUVs afterwards the 2012 archetypal year, with the new 2013 Escape bunched crossover offered with several agent options, but no amalgam variant.
That larboard U.S. buyers after a distinct bunched amalgam crossover until 2016, aback the Toyota RAV4 Amalgam launched.
That agent has aback been berserk successful, affairs 45,000 units its admission year, 50,000 aftermost year, and about killing off the Prius V wagon, which did not action all-wheel drive.
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2016 Toyota RAV4 Hybrid, Catskill Mountains, NY, Feb 2016
Ford had followed that aforementioned aisle in 2013, aback the Escape Amalgam was replaced with the C-Max Amalgam bunched alpine wagon, acclimatized from a European-style baby minivan or “multi-purpose vehicle.”
The C-Max lacked the advantage of all-wheel drive, however, which was defined on bisected of all the Escape Hybrids awash amid 2004 and 2012, according to Ford data.
Granted, the C-Max offered an Energi constituent amalgam alternative as well, but neither had the tougher SUV administration or arena approval of a crossover utility.
CHECK OUT: Ford C-Max Energi constituent assembly over; Amalgam has alone months larboard (Nov 2017)
Following not one but two reductions in its EPA fuel-economy ratings, sales of the C-Max languished. The constituent amalgam C-Max Energi went out of assembly aftermost year, and the accepted amalgam archetypal will chase aural a few months.
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Ford’s alone added amalgam model—the Fusion Amalgam mid-size sedan, forth with an Energi constituent variant—was launched aback in 2012 as a 2013 vehicle.
As for battery-electric models, the Ford Focus Electric was launched alike best ago, in 2012. It got a battery-capacity advancement for 2017 but its sales are at annihilation added than compliance-car levels.
Honda CR-V Amalgam alien at 2017 Shanghai auto show
With Toyota RAV4 Amalgam sales strong, the Nissan Rogue Amalgam additionally on the market, and a Honda CR-V Amalgam acceptable to admission aural a year or two, Ford would assume to be missing a exhausted in its commonly able bunched crossover segment.
Will one be appear as allotment of the abutting Ford Escape, apparently ablution in 2020 as a 2021 model? (It will be awash in Europe, too, area it’s accepted as the Ford Kuga.)
We’ll watch tomorrow’s accident with abundant interest, aback the aggregation will acceptable allocution at atomic somewhat about its affairs for electrified vehicles.
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CHECK OUT: Honda CR-V Amalgam to barrage in Europe; still no chat on US or Canada
After all, alike if the EPA radically slashes the rules that acquire appropriate abiding improvements in agent ability in the U.S., the blow of the apple has no ambition of dispatch abroad from increases in electric cars.
China will do it to accord its bounded automakers a all-around edge, and to cut the alarming air abuse in best of its above cities.
And Ford will acquire to accede there, because like all all-around makers, it needs admission to the world’s better car bazaar by far.
Ford Mustang in China
Europe will do it because its leaders and citizens acquire the accurate accord on altitude change.
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The catechism tomorrow, then, may be not so abundant whether Ford will barrage new amalgam and electric vehicles, but whether any of them will absolutely be awash in the U.S.—and whether it thinks buyers will appearance any interest.
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