Central Trade & Auto Company (CTA), the absolute banker for Lexus in the Kingdom, afresh appear a almanac access in Lexus 2012 sales with 31,288 units awash during the year beyond the Average East. The access accurate Lexus’s bounded sales to beat 50% over 2011.
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Maintaining its administration in the affluence cartage category, Lexus’s ascendancy remained with a 36% bazaar allotment in the GCC. The LX was the accomplished affairs archetypal in the SUV articulation with 47% bazaar allotment showcasing the outstanding alley prowess, categorical affection and arduous appearance incomparable amid aforementioned class competitors.
“We are actual appreciative of the notable after-effects that the Lexus cast had achieved. This accomplishment proves that the Lexus cast combines abounding attributes and its adeptness to amalgamate affected design, comfort, avant-garde features, and abstruse advance in one . Lexus is committed to advancement these absorbing sales abstracts in the region, a ambition it achieves by continuing to amuse and alike beat the expectations of Lexus lovers. This is a claiming this cast takes aloft itself,” commented Nadim Haddad, Marketing Manager at CTA.
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During 2012, Lexus launched a ambit of new models characterized by its new architecture aesthetics with the badly sculpted arbor grille, to accompany an unparalleled active acquaintance to Average East customers. Following this development, Lexus apparent a new appearance in its aboveboard architecture absorption the brand’s movement appear a added dynamic, yet adult position in the market.
The new and re-designed models in the Average East, accommodate the flagship LX570, RX 350 and RX 450h in the SUV segment; and the all-new ES calendar which included the ES 350 and ES 250. The new ES assuredly is accustomed as the new face of Lexus with its distinctive, arbor grille.
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The GS 350 – an added Lexus brilliant in 2012 – accepting accustomed the approval of actuality voted “Best Executive Sedan” by an aristocratic console of motoring experts at the 2012 Average East Motor Awards (MEMA) to win the top atom in the Best Executive Auto category.
The year additionally saw the addition of the 2013 Lexus LS agency which includes the LS 460, LS 460L, LS 600hL hybrid, and the first-ever LS 460 F SPORT. The new LS carries avant-garde the bequest of Lexus in agreement of fusing the best avant-garde technology with aesthetic Japanese aesthetics with avant-garde appearance and innovations like the world’s aboriginal Climate Concierge technology featuring a 4- Zone Independent Temperature Control and up to 13 infra-red sensors managed by a axial ECU, alms best abundance for every LS occupant. 2012 additionally saw the addition of the 2013 Lexus IS ambit which included the IS, the ISF aerial achievement auto and the IS Convertible.
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Notably, Lexus afresh topped the J.D. Power and Associates’ Vehicle Dependability Study 2013, amid all antagonism brands. Its top rank included; Lexus GX, Lexus LS, Lexus GS, and Lexus ES.
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